Category: Product Management
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How To Know If Product-Led Growth is Viable for your B2B Company
The idea of product-led growth is an appealing one to many company leaders. But is it really viable for your product? Elena Verna, an expert on product-led growth shared some great insights into this question in this episode of Lenny Rachitsky’s podcast. Here’s a quick run-down of some of the main ideas. Product can contribute…
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Product Vision and Strategy – Advice from Marty Cagan
How do you feel about your company’s product vision, product strategy and product roadmap? These are high-leverage areas where many companies could sharpen their thinking and ways of working to become more effective. One of my favourite product management experts, Marty Cagan (author of Inspired), was recently interviewed on the ‘This Is Product Management’ podcast about these topics and…