Author: Matt Collins
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Google +1 Recommendations Rolling Out to All Users Today
According to an email I’ve just received from Google, they are today rolling out Google +1 Recommendations to all users. When you hover over a +1 button, you may now see a popup showing other pages on the site that your friends have recommended via +1. My account has been in the beta test for…
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What’s a Typical Subscription Commerce Retention Rate?
What’s a typical retention rate for a subscription commerce business? If you’re trying to model a potential new subscription box business, or just wondering how profitable an existing business is, retention rate is a key variable. What retention rate should you assume? The answer, of course, is “it depends.” But you need something to plug…
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How to do Video SEO
The latest Grovo ‘Expert Series’ video is an interesting one. Tom Critchlow is an SEO expert and talks through what you need to know about video SEO. (And he’s a Brit, too, which makes a nice change!) Here’s the video series. There are 13 snippets to go through, so it takes a while to watch. If…
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Comparing Payment Gateways and Merchant Accounts
Working out how to accept payments online is a pain. What do you need, exactly? Which payment gateway should you choose? How much will it cost? I’ve set up a few online businesses now, so I think I have a pretty good idea of it all, but I remember how confusing all this payments stuff…
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How to Build a Successful Startup – an Interview with David Tisch of TechStars
It’s 11.38pm as I’m starting to write this, so I’ll keep it brief. The latest startup interview from Grovo came out today. It’s with David Tisch who runs the TechStars incubator in New York. David sees lots of startups from an early stage, so has an interesting vantage point on things. Here’s a quick rundown…
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How to Publish and Sell by Email – an Interview with Ben Lerer of Thrillist
I told you about an interesting interview with the Bonobos founder last week on a site called Grovo. Well, Grovo’s next interview with a founder of a successful Internet company is now available and it’s another good one. This week’s interview is with Ben Lerer, the co-founder and CEO of Thrillist, a daily email city…
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Google AdWords Fooled by Scammers
Google AdWords has revenues of $30 billion or so a year. With that sort of money involved, you might think the AdWords ad review system would be pretty good. It seems it could still do with a bit of work. One group of scammers has been fooling Google for at least 6 weeks now. I…
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How to Build a Fashion Brand Online (According to Bonobos)
I came across an online education website called Grovo this evening. Perhaps you’ve heard of it already? Grovo has lined up a series of what promise to be interesting interviews with successful figures in the world of online business. Their first interview (and only one for now) is with Andy Dunn, one of the co-founders…
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How Google Will Suspend an AdWords Account Forever (With No Warning)
I want to like Google. They have all those free services: search, Gmail, Analytics… what’s not to like with those? And I’ve been a customer of Google’s for a long time, too – spending money on their AdWords ads since February 2007. Google does a lot of good things and I’m sure most people who work…
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The Rise of Subscription (Cheese) E-Commerce
There’s been a lot of interest in the subscription e-commerce business model lately. It’s a model that I think is particularly powerful. Getting Someone to Buy is Hard Anyone who has run an e-commerce website will tell you that getting a website visitor to buy something is hard. Think about what’s involved: First, you have…