According to their own press release, HelloMetro has been awarded a trademark from the US patent office for use of the term ‘Hyperlocal’. In a comment on Search Engine Watch, their CEO explains that their use describes their service of “advertising/providing information on the goods and services of others that are of local interest”.
Astonishing! Assuming this is true, could someone please ask those patent people to brush up on their Greek? Surely hyperlocal ought to be judged a descriptive term and therefore not possible to trademark?! Sigh.
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